What separates winners from losers?  Emotional Attention. They empower their objectives with a powerful emotion. They discover or embed an emotion that is powerful enough to keep them on track through the period of improving and then to keep themselves on track after they have achieved that objective, goal, state. That’s it.

Achievers BUILD EMOTIONAL BRIDGES and then they keep those bridges in GOOD REPAIR after their bridges have been built successfully.

Ever speak to a champion, anyone who is absolutely the most excellent at whatever it is they are excellent at? You get chills running up your spine. You get mesmerized. You sense a chemistry. Your literally melt in their hands, so to say. They exude something you can’t quite define. You label that as “passion” or “enthusiasm”. It’s some of that, of course. But what you are experiencing, what you see manifest in every fiber of their body is an emotionally committed state. EMOTION. You see it in them. You can sense it.

We are humans. We feel and we emote. Yet people seldom think that our ability to feel and emote can be made useful if we learn to control it and direct it. If you tap into your ability to direct and attach emotions to goals and objectives, you can achieve great things. You can turn yourself, almost, into a super-achiever, nearly a super-human being. So, how do you do this?

You’ll have to dig around in your mind to find the right emotion that is powerful enough to take you from where you are today to where you want to be, but you’ll find it. And when you do, magical things happen. That bridge to success is EMOTION. Find emotion and apply it to your goals, objective, and especially the strategies that move you from today to where you want to be tomorrow. Here’s a great example:

A close friend of mine wanted to lose weight. He read book after book on weight loss and didn’t lose one single pound. He admitted that the books were interesting. He admitted to acquiring huge amounts of nutritional wisdom that helps him see the crap from the real stuff. But nothing got him emotionally motivated enough to do what was required to lose weight. Then he experienced what happens when a goal is imbued with an emotionally powerful reason.

Here’s his story to help illustrate the tremendous power of creating an emotional bridge to your goal. During a medical checkup his doctor wanted to put him on blood thinners, Statins to control cholesterol, meds to control his acid reflux and constant heartburn, etc. You’d think that would have been a great wake-up call. But it wasn’t. He refused the meds. On a second checkup he was told much the same and once again stubbornly refused the meds. His doctor insisted that by rejecting the meds he was making a grave and potentially deadly mistake in judgement. His emotional reason kicked in. This guy said to the doctor, I’m going to prove there is a better way. He read the Nuggets on this website, the books suggested here under “Anti-Aging”, watch some of the videos suggested…cut his food bill by almost 60% and lost 50 pounds. He enjoyed the stunned reactions of the many doctors he had to see over the next year. He EMOTIONALLY ENJOYED teaching each doctor, and the many people who asked him for his magical weight loss secrets.

What was his emotional reason? To live longer? One would think that’d do it, but it wasn’t his emotional reason. To look better? Nope. For this individual his emotional reason, his emotional bridge, was to PROVE TO DOCTORS THAT THE PROTOCOLS RECOMMENDED BY DRS. MCDOUGALL, ESSELSTYN, BARNARD AND (PhD) CAMPBELL, [you can check these guys by reading our Anti-Aging section],  would get him to the same end state, but without the meds. [NOTE: I do NOT recommend you change your diets or nutrition until you consult with your own qualified doctor and have a thorough discussion about your own therapy program!]  I am using this as just one example of building emotional bridges to help achieve your goals.

Here’s your achievement action plan:

  1. Pick your goals.
  2. Develop a realistic, common-sense, and sustainable strategy, step-by-step, to get there.
  3. Find a COMPELLING EMOTION to attach to those goals and to each strategy/action required to get you there.
  4. KICKER: be prepared that when you achieve your goals, because you will, you must also have at-the-ready an EMTIONALLY SATISFYING SET OF REASONS to sustain your newly achieved state. Your emotional bridge is useful to get you there, but when you do get there, you also need an emotional bridge to sustain that new state. Else, you will relapse.

EMOTIONALLY POWERFUL REASONS are the bridges that will take you from where you are today to where you want to be. EMOTIONALLY POWERFUL REASONS will keep you in your newly-won state.