Author: Overseerguy

Lots of Resumes but No Interviews

We are often asked why it is so hard to land an interview, let alone a new job. It is especially frustrating to young job-seeker, recent graduates, when talking to Boomers and they learn how different the job market was in the good old days when boomers were looking for their first and only lifetime job.  Today is so-o-o-o different in the job marketplace. Today, young job applicants, and older ones, too!, feel frustrated because they must pump out literally hundreds of resumes and still don’t get invited to interviews, not even a nibble. So we often here, “Why aren’t job seekers being invited to interviews? There...

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28 TIPS: Become MORE VALUABLE

Our economy today is in a state of depression. Companies continue to cut costs by laying off workers. Likely you already experience a great deal of job anxiety thanks to: our current economic depression;  outsourcing;  part-time employment agencies;  competition; rising costs of raw materials and health care; geo-politics; corporate spin-offs, and many other factors. There is more bad news ahead. Jobs will continue to leave America for China; the new partners of the secretive TPP; and Mexico. The remainder of corporate jobs in America will be reserved for the “cream of the crop”. To possibly survive a downsizing you must have already positioned yourself among the highest-value...

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Buyer Behavior…Today

Are you an old-school or new-age marketer? Do you still depend on massive advertising budgets to create awareness of the products and services under your management or do you know how to properly use the internet to achieve your awareness and sales forecast goals? Do you know what influences people to buy your product or service and how that is really done in today’s internet world or have you been largely guessing, knowing the internet is somehow important…but not quite sure how. Now you can have the answers. Authors,  Itmar Simonson and Emanuel Rose, will teach you how to harness the...

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Monkeys Can Win Against Gorillas

Are you struggling to compete in an ever-aggressive marketplace? For this nugget, think of your competitors along the lines described by Geoffrey A. Moore who defined competitors as “Gorillas”, “Chimpanzees”, and “Monkeys”. By attributing personalities to competitors, Moore created a beautiful framework in which we can better understand how to compete. Think of a “gorilla” as those very successful, big-box companies, like WALMART, or, in technology, MICROSOFT for computer software and APPLE for handhelds.  These companies are the ones that establish the standards, make the rules of the marketplace, and shape customer expectations. Gorillas tend to be big, powerful,...

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Profile PHOTO Smoking-HOT or Dud?!

Your profile photo should meet minimum standards. Many of the hundreds of photos I studied are horror stories on steroids. However, there are some, like the ones displayed below, which are magnificent and meet all the professional rules of a great profile photo.  If your profile photo does not measure up, then you are creating a competitive disadvantage for yourself when recruiters, customers, or talent scouts come to visit your profile. So, pay attention. I provide a checklist of “Don’ts”.  And, below you will see some great examples of the “Dos”. Did you know a shoddy photo tells the viewer that you have no clue about who your competition...

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New World Order–Pareto FLIPS

How damaging can it be to your career, life, family, income, investments, savings, and retirement plans, when the Pareto economic relationship suddenly flips and becomes the near-reverse of what exists in your world today?  Very.  Your life and that of your children is about to change…”big time!” It is time to pay attention and to make appropriate preparations… Pareto discovered that 80% of the world’s wealth resides in less than 20% of the world’s countries. Today, that “20%”, though not exactly “20%”, is signified by America and the other G8 countries. In other words, wealth, since World War One,  has favored the countries...

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Metanoic Teams = SUPERIOR Results.

Business owners often ask, “What makes for a great team and work environment?” Certainly the standard management concepts: alignment, qualified people, clear goals, focus, etc. All of these, and more, are necessary ingredients to making a company successful and great if you are managing small or very large companies. But if you want to succeed far beyond what is possible by applying broad managerial concepts to your company, then seek out or create METANOIC TEAMS. Not all teams can become metanoic. Therefore, in a company with thousands of employees you may be able to establish the presence of a handful of metanoic teams....

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Are YOU a LinkedIn Clutz?

I sometimes work with job seekers to apply my writing skills, creativity, people-management, promotion, and resume writing experience.  One of the steps in my thorough assessment process is a critique of their LinkedIn profile. Most I’ve seen are barely passable. None meet my criteria of letting the reader experience who you are. I’m told, “Do everything else, but don’t touch my LinkedIn profile.” Too bad. But I respect their wishes and work to accomplish our miracle with the other aspects of their documentation. Yet, I continue to be puzzled at the fact that people, business executives included, just “don’t get...

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IMO-Investing in Managerial EGO

What’s IMO, (Investing in Managerial Ego)?  Peter Drucker explains the concept: “…make sure [development products] do not turn into the worst of all product categories: investments in managerial ego” [MANAGING FOR RESULTS, by Peter F. Drucker. Harper & Row. p. 55. 1964.] This bit of wisdom comes from the world’s foremost management consultant. Ignore it at your own peril. Where Drucker refers to “development products”, I’ve discovered during my work with my pro-bono clients that investment into managerial ego, (IMO), is not limited to development products.  It extends to almost everything where the manager, the business owner, keeps pushing a “dead horse”.  This...

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What’s a Business Model?

A business model is a combination of  FOUR VERY IMPORTANT ELEMENTS and each of these absolutely, positively, must be clearly articulated: CVP, (Compelling Value Proposition) Precisely defined target market–relying upon your safety margin for your calculations Primary, secondary, and tertiary,  communications programs through which you will inform #2 about  #1 Vehicle, (method or location), to deliver #1 to #2. [Use the search engine on our website to locate articles on any of these topics.] It all starts with your CVP, (Compelling Value Proposition).  Be sure to read our suggestions pertaining to the CVP. These four elements constitute your “success plan”. ...

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Markets With Safety Margins

In my world, when the discussion with my pro-bono clients comes around to the specifications of the pro-bono client’s customers, responses are either way too general or way too specific. But seldom are clients able to precisely describe their target customer. But they must. This entire discussion is another of the key success factors, (KSF), for any business.  Any business must be able to clearly define its target market size.  To do that the business must know EXACTLY what your customer will look like…everything about your intended customer. An appropriate analogy to this is your favorite police show on TV.  When your favorite police...

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Value Proposition COMPELLING?

I’ve met many excited people with ideas that they thought were million-dollar winning business opportunities. Nope. Didn’t turn out that way. Implementation was far more demanding than they thought. And, worse, the buyers just didn’t materialize as explained on paper. One can head off much stress and many problems if at the very beginning, before investing one cent, the entrepreneur satisfies these questions: “Is your value proposition compelling enough to be the seed of a business?” “Is your market size large enough to profitably support your business against all current and future known competitors?” Of the above 2 questions,...

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QUANTUM – Achieving Success

QuantumThink®   When we, at Boom-QA.com, were managing and working with our various teams at several large corporations, we often noticed what we believed to be “ineffective thinking”, thinking that focused on limitations and turned moveable limitations into insurmountable barriers. We’d work hard to encourage the employee to try to think in a different manner to help conceive of ways by which the end result MIGHT be achieved and then to simply try plans in that direction. When his or her thinking focused on new ways to deconstruct the obstacles, much more would be accomplished and within a more efficient time line. The entire pattern of limitation...

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CLUES To Job Security

There are two groups of employees who will be interested in this post: those worried about current job security, and those wondering if the job they are applying for at some other company is going to provide a secure enough future. READ. Read. Read. The internet is a great tool for keeping tabs on your employer and on any future employer. The internet, when you know how to use it for this purpose, can uncover footprints in the sand, so to say, clues which often helps you discover the likely degree of competitive and financial stability of the company in question. Read...

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